The real stars aren’t always in front of the camera. At GoodKnews Apparel we believe that creativity is king and everything we do is designed with YOU in mind; the architects of creativity. From directors, photographers, writers, cinematographers, gaffers, everyone and anyone working behind-the-scenes. Each person embracing the significance of their role ensuring that a story truly comes to life.

Positive Mind. Positive Grind.

Meet the Minds Behind


Chris "GoodKnews" Cardwell

If you don’t know his name, you probably know his work. Christopher “GoodKnews” Cardwell graduated from Hampton University with a BA in psychology and began working as a professional photographer less than two years later. Putting together a highly effective creative team in Rochester, Cardwell has become the exclusive photographer for the Rochester NY Police, Locus Club, Hip Hop Weekly, Hips On Deck Magazine, Breakthru Magazine, Dynasty series and SubCulture Magazine. His portfolio includes shots of recording artists Trey Songz, Jadakiss, Lloyd, Fabolous, and more. 
Initially, Chris thought of GoodKnews clothing as a way to showcase his photography. Yet, seeing the need for creative representation, Cardwell and Armstrong decided to partner on a clothing line that represents their people. The crew behind the camera.
Check out Cardwell’s skill behind the lens capturing weddings, senior pictures, modeling portfolios, landscapes, product shots, etc. on Facebook, Instagram, and YouTube.


Wesley "Wuz Good" Armstrong

Wesley “Wuz Good” Armstrong” has always known what he wanted to do creatively. Growing up in Japan, Armstrong naturally became a Saturday-morning-cartoon, video game, and anime fiend. The unique mix of cultures, visuals, and social influences led Armstrong to graduate from Full Sail University with a focus on photography. Since his hands touched a camera, he’s gone from making videos of himself to shooting the Grammy-nominated album cover for B.o.B. Followed by hundreds of music videos and magazine covers for major recording artists like Pitbull, partnerships with major film studios and companies like Universal Studios, Disney, Xbox, and more. Most recently, he directed a thriller for Lakeshore Entertainment and Crypt TV called “Ding Dong Ditch,” as well as  producing and directing a scripted series  with Facebook Watch. , “Couples Night.
Today, Armstrong’s over 3 million fans connect with and follow his work as a director, photographer, producer, actor (and occasional Star Wars rapper) on Facebook, Instagram, YouTube, Twitter, Tik Tok, and Twitch.